Circulation at daily U.S. newspapers continues to slide, says the NY Times, down another 2.8 percent over the last six months and the steepest decline in 15 years.
The LA Times lost a whopping 8 percent daily and 6 percent on Sundays, the Boston Globe was down 6.7 percent daily and a holey socks! 10 percent Sundays. And the NY Times itself dipped 3.5 percent daily and Sunday.
Why? One word: trust.
People don't buy and read something they don't trust, and trust of the mainstream media continues to erode.
One could make the case that the Internet is eating into the circulation for the deadtree editions, but most newspapers haven't really figured out how to capitalize that and move eyeballs from the hardcopy to the screen copy.
And with the loss of eyeballs go the ad revenues.
Perhaps if these fine papers went back to, oh I don't know, reporting the news instead of attempting to fix elections they trust factor would go up.