I actually received a response to the letter I sent to Time magazine's publisher when I returned the "Dixie Chicks" issue.
Here it is:
Dear TIME Reader,
Thank you for letting us hear from you. The editors appreciate the interest that prompted you to write, and they have made attentive note of your comments. We hope that you will continue to share your thoughts with us.
Best wishes,
TIME Letters.
Did you see that?
ATTENTIVE note of my comments. Hope that I will CONTINUE to share my thoughts.
Boy, you know it's that kind of personal attention, that sort of dedication to the reader that really makes you proud to be a subscriber of such a fine periodical.
Hey, at least it didn't come addressed to "Occupant."
I will be cancelling.
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2 comments:
Frankly, I would have preferred that they simply ignore my letter than send the canned response.
As someone who has had to repond on behalf of my company to more than a few such letters from unhappy customers, stockholders and others, I can say with some authority that this is a textbook example of how not to do it.
consumers vote with their dollars, you voted. you now have more discretionary income to spend. if you choose to put it back into media, almost every option is more truthful than TIME.
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